This article addresses the relationship between latent predispositions and political campaign communication. We propose that political values are decisive in a voter’s calculation of which parties she may consider voting for, constituting his or her party set. Furthermore, we argue that the theory of issue ownership contributes to explaining the choice of party within the party.
Karlsen, Rune & Bernt Aardal. (2016). Political values count but issue ownership decides? How stable and dynamic factors influence party set and vote choice in multiparty systems. International Political Science Review, 37(2), 261-276. doi:10.1177/0192512114558456